MURAL
Street Art Festival, Montréal
Visual Identity
Logo
Colour Palette
Typographic System
Modular illustration system (34)
Poster Design
Colour Palette
Typographic System
Modular illustration system (34)
Poster Design
Mural Festival, Montréal , 2024
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In the year of 2024, I had the immense pleasure to create the visual identity for Mural Festival, an iconic and Internationally known Street Art Festival, that has a special place in the heart of Montrealers.
For the occasion, Catherine and Nico Munn invited me to “go crazy!” and be as creative as I felt like, to create a unique visual universe representing the ecclectic, sexy, fashionable and free crowd that comes to the festival each year.
I had the pleasure to create the largest illustrative system I’ve ever made, comprised of a total of 35 illustrations, comprised of carnival characters and objects, and ornemental frames and elements that were used accross the visual identity.
I also provided a color palette, typographic treatment and fonts for the agency “Nouvelle Idée” to use, as they took over the production of the large majority of the assets you may have seen on Mural’s website last year, social media, and other outlets.
* You can read more about the creative process behind this illustrative system and visual identity in this article by Grand Matter ︎.
* You can read more about the creative process behind this illustrative system and visual identity in this article by Grand Matter ︎.
